YouTube Korea
South Korean campaign promoting YouTube as a learning tool and as an entrepreneurial platform. Two separate messages under one umbrella campaign. Campaign elements included several films under each main campaign message, YouTube homepage takeover, and banner advertising.
Homepage takeover
YouTube as a learning tool
Unless you’re Korean, please activate subtitles when watching videos
YouTube as an entrepreneurial platform
Banner advertising
“Throughout the process, there was plenty of constructive discourse, to ensure we were constantly pushing boundaries but not once did the JAA team lose sight of the business goals. Highly recommended if you are in search of creative thought partners that deliver impact-driven work. “
Jūn Sea, Head of Brand, Media and Social Marketing (YouTube, APAC)
